Here is the well-documented story of « Nissan’s Paramagnetic paint », a totally made-up news claiming that the franco-japanese car maker was involved in color-changing paint developpment. Mixing the picture of a new product, the GT-R, with some made-up effects and the past announcement of a scratch resilient paint, a bunch of « pro » bloggers embarked in replicating a hoax. The news lasted more than three days without being challenged. If it is bad for the bloggers journalistic credibility, it certainly delivers a nice insight to the chemical industry about a market in demand. I may add that the trend certainly has to do with video games car color selection processes.
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