First, there was this year’s igNobel chemistery prize awarding Ms. Mayu Yamamoto, a former researcher at the International Medical Center of Japan, for developping a method for extracting vanillin from cow dung. or, as they say « Novel Production Method for Plant Polyphenol from Livestock Excrement Using Subcritical Water Reaction, » . Then, I came to discover the next plans of NTT for digital aromatic signage. The guys who brought i-mode to your keitai have assembled a flat screen and a vaporized oil scent dispenser that get their orders through the web. Their goal is to check if wide-range aroma-enhanced signage helps in attracting customers. It may work but switch the lemon oil for dung-extracted pheromones to make the experience complete: the world needs to know how much we can be fooled.
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